COMPANY
Built by Beflex
CoachOn is a product of Beflex, a motion-intelligence company on a mission to make lab-grade biomechanics accessible to everyone — on any device, in any environment.
Our mission
Understanding how your body moves has historically required expensive equipment and a trained specialist. Beflex believes that gap should close. We build motion-intelligence infrastructure that runs locally on phones, tablets, and wearables — so athletes, coaches, and clinicians get meaningful biomechanical insight without a motion-capture lab.
CoachOn is the first consumer product built on that infrastructure: a running-form coach in your pocket that uses only a standard camera and your phone's computing power.
BiomechEngine®
BiomechEngine® is Beflex's core technology — a real-time pose estimation and biomechanical analysis pipeline optimised for on-device inference. It powers the cadence, ground contact, stride, and posture signals CoachOn measures from your video.
- Real-time 3-D joint estimation from a single monocular camera
- Gait event detection: strike, stance, and flight phase timing
- Kinematic scoring calibrated against population norms
- Optimised for mobile CPUs/GPUs — no cloud upload required for live preview
What Beflex builds
Team
Beflex is a small, research-oriented team spanning biomechanics, machine learning, and mobile engineering. We care deeply about scientific rigour and honest measurement — output is always presented with context so users understand what it can and cannot tell them.